Breaking News: Google will now be called ALPHABET

According to the announcement which was made
on Monday, August 10, the Google moniker and
web experience will remain the same, but some
ventures that were under the Google umbrella will
be placed under Alphabet.

Google will now be called ALPHABET following a

restructuring of the tech giant’s business operations.

According to the announcement which was made

on Monday, August 10, through a blog post, the

Google moniker and web experience will remain

the same, but some ventures that were under the

Google umbrella will be placed under Alphabet

instead with a CEO running each business unit.

It statement said that Google co-founder , Larry

Page will serve as CEO of Alphabet, while fellow co-

founder Sergey Brin as president.

“Fundamentally, we believe this allows us more

management scale, as we can run things

independently that aren’t very related,” Page said.

He added that Google is “operating well today, but

we think we can make it cleaner and more

accountable.”

Sundar Pichai , who has effectively been leading

Google’s day-to-day operations, will step into the

CEO role.

The company says its move under the Alphabet

umbrella will not affect traders.

It was gathered that Google shares will convert into

Alphabet shares, though they will continue to trade

on NASDAQ as GOOGL and GOOG.